It was announced this week that the University of Birmingham is one of the institutions in the country that will be allocated further funding to progress football within the student population and community – fantastic news for the University and for Birmingham. The focus for the club will be on the women and girls’ game, but with continued support for the men’s team, and the overall aim will be to increase the pathways into the sport, so anyone can get involved regardless of their experience or knowledge.
The partnership will mean, as well as funding to continue to support coaches, administrators and referees, that the University can increase its offer by enabling more engagement with a wider audience. One of the main links the club has already been exploring is the connection between education and football – having worked with many schools in the area, many in disadvantaged areas of the region, the club have already found that by allowing young students to have a role model in the sport, not only does this improve aspirations to get into the game, but also encourages students to think about a higher education, after seeing many of the university-student volunteers in and around the schools.
Overall it’s a brilliant success for the club and hopefully will mean getting even more women and girls into the sport in 2018. Follow their progress on Twitter.